Stop Chasing Leads. Start Understanding People.

Every lead arrives with the psychology, the market context and the playbook to win it — already attached.

Better INQ→SQL
0 %
Better MQL→SQL
0 %
Better ROI
0 %
1st Party Audience
0 M+

18-month benchmark, measured against 15 other lead-gen vendors.

Buyer Intelligence
We don't sell lists. We deliver Buyer Intelligence.

Personality-Powered Leads tell you who the buyer is. Demand Intelligence tells you what’s moving their market.

Personalisation gets deleted. Personality gets a reply.

Same buyer. Two cold emails. Watch what changes when you stop merging tags and start matching the wiring.

Buyer reaction

Personality

Buyer reaction

Two models. One picture of the buyer.

OCEAN tells us how they think. DISC tells us how to reach them. Intent tells us when.

01

OCEAN Profiling

We apply the globally-validated Big Five personality model to understand each buyer’s behavioural tendencies, communication preferences and decision-making style.

02

DISC Framework

Layered with DISC behavioural insight, we identify how each prospect prefers to be approached — their pace, priorities, persuasion triggers and communication preferences.

03

Intent & Company Triggers

Personality data combined with real-time intent signals and company-level triggers. We reach buyers at exactly the right moment with exactly the right tone.

Every lead, decoded.

OCEAN profile, tone, decision style and a do’s & don’ts playbook — for every individual contact.

Two platforms, working as one.

Olympus profiles the buyer. Hermes activates the conversation.

Our data engine.
40M+ opted-in professionals, profiled against OCEAN & DISC and kept compliant. Where every audience starts — not a rented list.
Our delivery platform.
Live campaign pacing, personality cards, market signal and an AI outreach co-pilot — all in one place, in real time.
Eight stages, end to end.

From audience build to handover — exactly how every campaign runs.

Measured against 15 vendors. Outperformed every one.

An 18-month enterprise benchmark, judged on pipeline and ROI — not CPL.

Better INQ→SQL
0 %
Better MQL→SQL
0 %
Better ROI
0 %
1st Party Audience
0 M+

Ready when you are.

Tell us what you’re working on. We’ll come back within one business day — tailored, no nonsense.

We’re here to help agencies prosper – Why we started Rethink Demand
James Taylor is delighted to start talking publicly about Rethink Demand, and our new digital demand generation offering for agencies.
A Little Glossary of Lead Generation: Read here
If you’ve ever found yourself in a meeting where everyone’s talking about MQLs, SQLs, SALs, or “reject rates,” but no
Making the most of Lead Generation
A principle of ours at Rethink Demand is to empower those around us; individuals, teams and organisations. To live true