We don't just generate leads. We understand people.
Rethink Demand delivers B2B leads enriched with OCEAN and DISC personality profiling — giving your sales team the insight and context to close better, faster.
We deliver better leads and sales conversations through personality-powered B2B lead generation.
Go beyond job titles — and connect based on how buyers think, communicate, and make decisions.
We enable B2B brands to connect with their target audience and create better outcomes for their sales teams through personality-powered digital lead generation.
Most lead generation treats buyers as data points. Job titles, company names, email addresses — not people. That’s why conversion rates stay low and sales teams lose faith in the process.
Optimised for CPL, not outcomes
Vendors chase cost-per-lead metrics while your pipeline goes cold. We measure success by sales conversations and pipeline progression.
Generic, templated outreach
Spray-and-pray messaging treats every prospect identically. Buyers see through it immediately — and response rates reflect it.
Marketing & Sales misalignment
MQLs handed to sales with no context. The funnel clogs, both teams lose faith in the tactic, and budgets get wasted.
No insight into the individual
Knowing someone’s job title tells you nothing about how they think, what they value, or how they prefer to make decisions.
01
OCEAN Profiling
We apply the globally-validated Big Five personality model to understand each buyer’s behavioural tendencies, communication preferences and decision-making style.
02
DISC Framework
Layered with DISC behavioural insight, we identify how each prospect prefers to be approached — their pace, priorities, persuasion triggers and communication preferences.
03
Intent & Company Triggers
Personality data combined with real-time intent signals and company-level triggers. We reach buyers at exactly the right moment with exactly the right tone.
01
Audience Build
We identify and build your ideal audience using our 40M+ 1st-party database, LinkedIn and proprietary tools.
02
Personality Profiling
Every contact profiled using OCEAN and DISC frameworks to understand how they think, communicate and buy.
03
AI-Powered Outreach
Our AI crafts personalised messaging aligned to each buyer’s personality type, content interests and triggers.
04
Sales Enablement
Leads delivered with personality cards, tone guides and do’s & don’ts so sales converts with confidence.
Whether you’re running ABM, scaling demand, or launching regionally, we give you what your sales team actually needs:
Buyer-aligned content journeys
Fully compliant data capture (GDPR, CCPA, CASL)
Integrated performance reporting
Fast, flexible campaign setup
Personality-Powered Leads (PPL)
Full-funnel lead generation with OCEAN & DISC profiling. Single and double-touch content syndication with custom qualification questions.
AI-Driven Email Outreach
AI-written, personality-aligned email campaigns that adapt tone, length and messaging style to each individual recipient.
Webinar & Event Leads
Fully managed webinar offering with guaranteed registrations, production, management and post-event lead delivery with personality profiles.
Sales Enablement Cards
One-page personality cards for every lead — tone guides, negotiation cues, do’s & don’ts for confident sales conversations.
Hermes Reporting Dashboard
Real-time campaign dashboard giving clients and agencies full visibility into pacing, insights and lead quality metrics.
Intent Data — Olympus
Capture buyer signals and intent data to identify in-market prospects and time outreach at the precise moment of buying intent.